A Alternative
Feature Comparison
Sendspark vs Snagit
Looking for a better alternative to Snagit? We get that. You probably want a tool with better video quality, more features, and better scaling. Read on to see why Sendspark is the video recording solution you’re looking for. But first, take a look at how the two tools stack up against each other feature-for-feature.
Video Production
Produce remarkable videos with Sendspark
Sendspark gives you powerful tools to impress prospects and customers. The first is our powerful AI video script generator. This tool gives you effective scripts that improve relationships and boost conversions. Make the perfect pitch, presentation, or response - each and every time.
Next up, we’ve got camera effects. One click and Sendspark automatically enhances your appearance so you look your best. Background looking messy? One more click blurs or replaces it with a background of choice. Want to emphasize what you’re saying? Use spotlight mode to expand your webcam shot during screencast recordings. All tools are easy to access using shortcuts so you can hide your toolbar during important videos. 
Snagit is mostly known as a screenshot capturing tool, but it also has a video screen recording feature. It gives you all the basics you need for screen recording. You can adjust the recording area, overlay webcam shots picture-in-picture, and record sound. But that’s pretty much where Snagit’s video recording features end. Snagit’s screenshot creating and editing overshadows its video recording ability.
There’s no AI script generator, no visual enhancement, and no easy way to adjust backgrounds on the fly. To get the same video quality Sendspark gives you with Snagit, you'd have to spend time editing or bring in a professional editor. Most importantly, Snagit gives you no sales-specific features that help you convert better. More on that in the point below.
Conversions
Hook and book customers with Sendspark
Viewers respond to 90% of the video messages they watch. You just have to make sure they watch them. This is where Sendspark comes in handy. Unlike Snagit, Sendspark was designed for sales teams and customer-facing communications. Its features help 1,000+ revenue teams hook and book customers - and they’ll do the same for you.
One tool is the thumbnail editor. Use it to create attention-grabbing thumbnails viewers love. Start by choosing the specific frame(s) you want people to see. Then add subtitles and video captions to boost engagement and increase response rates. Finally, overlay your customer’s logo onto the thumbnail to really impress them and drive click rates up.
Once people click through, keep them hooked with custom landing pages. Populate the landing pages with your logo, branding, and custom text to drive engagement. Custom CTAs you can edit will then guide viewers towards the next step in one smooth motion.
Snagit has none of these features. It doesn’t even give you an easy way to share videos online. As a desktop app, it stores all your recordings on your device. If you want to share your videos with others, you need to go through the extra step of uploading them to a third-party service and sharing the link. Since videos can get pretty heavy, this can take a while.
As a logical extension of the above, Snagit doesn’t give you thumbnails or custom landing pages. There’s no automatic video upload - so there’s no automatically generated thumbnail or landing page either. If you want to make your own thumbnail or program landing pages using 3rd party software, you’re welcome to do so. But you’ll have to do so manually.
Speed and Scale
Leverage speed and scale with Sendspark
Snagit is designed for 1-to-1 videos. Sendspark excels at this too - but it’s also made for mass prospecting using video. Specifically, it lets you send personalized videos and collateral at scale with dynamic personalization. Dynamic videos pull placeholders - recipients’ names, companies, and more - from Gmail, LinkedIn, Hubspot, Salesforce, Outreach, and other platforms. Recipients get videos and messages personalized for them.
In addition to dynamic videos, you can record personalized introductions and stitch them with existing videos. This lets you add a personal touch and make viewers feel special without recording long videos from scratch. For example, you can send a demo, sales pitch, or customer testimonial to a dozen recipients… And give each one a quick, 30-second intro to explain how it’s relevant to them. 1-to-1 feel, but you only record the core content once.
As you may guess, Snagit doesn’t give you too many ways to personalize your outreach or your videos. There are no dynamic personalization options. No custom landing pages, CTAs, or thumbnails. If you want to stitch videos together to personalize them at scale, you’re out of luck; you’ll have to do so manually. That means recording each video separately, spending hours editing and merging them together… Or hiring a professional video editor to help you with personalization.
Collaboration Features
Sendspark: the team-friendly choice!
With our Team subscription, every team member gets a personal folder with videos private to them. They also get a team library visible to everyone in their workspace. You can organize videos in folders for easy access and collaboration. Folders can include examples, model recordings, and videos to be personalized with custom intros. All team videos are hosted for free on Sendspark’s domain.
Once your team starts sending videos out, you can get analytics that improve team performance. Specifically, you can see which videos convert best, helping identify winning elements and best practices. You can also see which team members are the most active at sending videos. This helps identify which team members need support and education to do better. You can feed all this data into your CRM - Salesforce, HubSpot, Zoho, and more - to guarantee you’re turning the data into actionable insights.
You also get access to the same analytics available to individual Sendspark users. This includes our heat map feature, which shows what people watch and where they close your videos. It also includes customer locations. All of this helps you understand who’s watching your videos - and how they engage with them. 
Snagit doesn’t have any collaborative features or any easy ways to analyze your content’s performance. There’s no heat map, no individual or team statistics to help you identify outstanding team members, campaigns, and videos. Since videos are not uploaded, there’s no cloud-based team folder. Anything you need to do in order to collaborate with team members requires 3rd-party tools.