A Alternative
Feature Comparison
Sendspark vs Zight
Looking for a better alternative to Zight? We get that. You probably want a video-focused tool with more features. Read on to see why Sendspark is the solution you’re looking for. But first, take a look at how the two tools stack up against each other feature-for-feature.
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Video Production
Produce remarkable videos with Sendspark
Sendspark gives you powerful tools to impress prospects and customers. The first is our powerful AI video script generator. This tool gives you effective scripts that improve relationships and boost conversions. Make the perfect pitch, presentation, or response - each and every time.
Next up, we’ve got camera effects. One click and Sendspark automatically enhances your appearance so you look your best. Background looking messy? One more click blurs or replaces it with a background of choice. Want to emphasize what you’re saying? Use spotlight mode to expand your webcam shot during screencast recordings. All tools are easy to access using shortcuts so you can hide your toolbar during important videos.
Zight lacks some key features Sendspark has. For one, it doesn’t give you the ability to record webcam-only videos. Second, it has no camera effects and no virtual background options. To get that polished look, you'll need to put in extra effort and dial in lighting, background, and your own appearance. To really match the quality you get with Sendspark, you might even have to consider hiring a professional video editor.
Something else Zight doesn’t have is an AI script generator, which means you have to come up with what to say on your own. Brainstorming and crafting a script all by yourself can take hours, so this is a pretty big downside.
Perhaps most importantly, there’s no way to make your videos into high-quality sales collateral. To understand why, let’s read on into the next paragraph.
Conversions
Hook and book customers with Sendspark
Viewers respond to 90% of the video messages they watch. You just have to make sure they watch them. This is where Sendspark comes in handy. Unlike Zight, Sendspark was designed for sales teams and customer-facing communications. Its features help 1,000+ revenue teams hook and book customers - and they’ll do the same for you.
One tool is the thumbnail editor. Use it to create attention-grabbing thumbnails viewers love. Start by choosing the specific frame(s) you want people to see. Then add subtitles and video captions to boost engagement and increase response rates. Finally, overlay your customer’s logo onto the thumbnail to really impress them and drive click rates up.
Once people click through, keep them hooked with custom landing pages. Populate the landing pages with your logo, branding, and custom text to drive engagement. Custom CTAs you can edit will then guide viewers towards the next step in one smooth motion.
Zight offers some of these features. You can choose between text-only links and plain thumbnails that can’t be customized. You're limited to whatever Zight automatically selects - and if you don’t like that, you have to make your own thumbnail manually. There’s also no way to add text or image overlays to the thumbnail. Since thumbnails are the first thing people see when they receive your video, this has a negative effect on conversions.
Zight lets you customize landing pages by adding your branding color, logo, and a CTA. That being said, the features aren’t as robust as they are with Sendspark. The pages aren’t quite as sleek, making it harder to convert page visitors.
The biggest difference, though? With Sendspark, Both thumbnails and landing pages are easy to produce quickly and at scale. To understand why, let’s talk about some of the ways Sendspark helps you scale and produce quickly.
Speed and Scale
Leverage speed and scale with Sendspark
Zight is designed to send 1-to-1 videos. Sendspark is too. But unlike Zight, Sendspark lets you send personalized videos at scale with dynamic personalization. Dynamic videos pull placeholders - recipients’ names, companies, and more - from Gmail, LinkedIn, Hubspot, Salesforce, Outreach, and other platforms. Recipients get videos and messages personalized for them.
In addition to dynamic videos, you can record personalized introductions and stitch them with existing videos. This lets you add a personal touch and make viewers feel special without recording long videos from scratch. For example, you can send a demo, sales pitch, or customer testimonial to a dozen recipients… And give each one a quick, 30-second intro to explain how it’s relevant to them. 1-to-1 feel, but you only record the core content once.
Zight has none of these features. If you want to send personalized videos at scale with Zight, be prepared for a ton of manual work. We’re talking recording each video separately, spending hours on merging them together… And even hiring a professional video editor to help you personalize them.
There’s also no way to pull data from apps like Gmail, LinkedIn, and HubSpot to personalize outreach messages at scale. You have to either write messages by hand or use 3rd-party software to do that with Zight. This can be a serious time sink.
Collaboration Features
Sendspark: the team-friendly choice!
With our Team subscription, every team member gets a personal folder with videos private to them. They also get a team library visible to everyone in their workspace. You can organize videos in folders for easy access and collaboration. Folders can include examples, model recordings, and videos to be personalized with custom intros. All team videos are hosted for free on Sendspark’s domain.
Once your team starts sending videos out, you can get analytics that improve team performance. Specifically, you can see which videos convert best, helping identify winning elements and best practices. You can also see which team members are the most active at sending videos. This helps identify which team members need support and education to do better. You can feed all this data into your CRM - Salesforce, HubSpot, Zoho, and more - to guarantee you’re turning the data into actionable insights.
You also get access to the same analytics available to individual Sendspark users. This includes our heat map feature, which shows what people watch and where they close your videos. It also includes customer locations. All of this helps you understand who’s watching your videos - and how they engage with them. 
While Zight also offers team folders for easy storage and sharing, its analytics capabilities are limited. You can see basic information, such as how many people viewed your content and the percentage of content viewed. These insights are useful, but not as deep and advanced as what you get with Sendspark.
Moreover, Zight lacks team performance analytics. There’s no way to see which team members are performing best… And with limited individual analytics, it’s hard to say whose videos work best. To optimize your campaigns properly, you’d need to use 3rd party software, paid for separately.