Sales & Video Glossary

Plain-English definitions of the sales and video terms B2B sales teams use — each with how it works, why it matters, and the questions buyers ask.

A

AI avatarAn AI avatar in sales video is a photorealistic digital representation of a person — typically a sales rep or executive — generated by AI from a...Read more → Animated explainer videosAnimated explainer videos are short, purpose-built animations — typically 60 to 90 seconds — that break down a product, service, or concept into a...Read more → Async videoAsync video (asynchronous video) in sales is any video message recorded and sent for the recipient to watch on their own time, without both...Read more →

D

Digital sales roomA digital sales room (DSR) is a secure, shared online space where a seller and buying committee can access all deal content — videos, proposals,...Read more →

F

Face swapping vs voice cloningFace swapping replaces a person's face in a video with another face using AI — creating what is commonly called a deepfake. Voice cloning...Read more →

I

Inbound salesInbound sales is a sales methodology that focuses on identifying, connecting with, and advising leads who have already shown interest in a company...Read more → Intelligent video analyticsIntelligent video analytics is the use of AI-driven tracking to measure how each viewer interacts with a sales video — who opened it, how much...Read on Sendspark →

P

Personalized videoPersonalized video is a video in which on-screen elements — the recipient's name, company, website, or relevant data — are dynamically inserted so...Read more →

S

SalesSales is the process of identifying, engaging, and persuading prospects to buy a product or service, generating revenue for a business. In B2B...Read more → Screen recording for salesScreen recording for sales is the practice of capturing your screen — often with a face-cam overlay — to walk a prospect through a demo, product...Read more → Sync videoSync video (synchronous video) in sales is any live, real-time video interaction where both parties are present simultaneously — a Zoom call,...Read more → Sync video communicationSync (synchronous) video communication is real-time, live video interaction — a Zoom call, Google Meet, or live sales conversation where both...Read on Sendspark →

V

Video analyticsVideo analytics is the measurement of how viewers interact with video content — tracking opens, play rate, watch-through percentage, moment-level...Read on Sendspark → Video CTAA video CTA (call-to-action) is an interactive element placed during or after a sales video that directs the viewer to take a specific next step —...Read more → Video emailVideo email is a sales or marketing email that embeds an animated video thumbnail linking to a hosted video, rather than relying on text alone....Read more → Video funnelA video marketing funnel is a strategy that uses video at each stage of the buyer journey — awareness (top), consideration (middle), and decision...Read on Sendspark → Video prospectingVideo prospecting is the practice of using short, personalized videos instead of plain text in cold outreach to start sales conversations. Reps...Read more → Video sales letterA video sales letter (VSL) is a scripted sales video that walks a prospect through a problem, solution, and offer — the video equivalent of a...Read on Sendspark → Voice cloningVoice cloning in sales video is the use of AI to synthesize a speaker's voice from a short recorded sample, then generate new speech that sounds...Read more →

W

Watch-through rateWatch-through rate is the percentage of a video that the average viewer watches before leaving, expressed as a fraction of total video length. In...Read more →

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