Sales & Video Glossary
Plain-English definitions of the sales and video terms B2B sales teams use.
- AI avatar — An AI avatar in sales video is a photorealistic digital representation of a person — typically a sales rep or executive — generated by AI from a short recorded sample.
- Async video — Async video (asynchronous video) in sales is any video message recorded and sent for the recipient to watch on their own time, without both parties needing to be online together.
- Digital sales room — A digital sales room (DSR) is a secure, shared online space where a seller and buying committee can access all deal content — videos, proposals, case studies, pricing — from a single link.
- Personalized video — Personalized video is a video in which on-screen elements — the recipient's name, company, website, or relevant data — are dynamically inserted so each viewer receives a version tailored to them.
- Screen recording for sales — Screen recording for sales is the practice of capturing your screen — often with a face-cam overlay — to walk a prospect through a demo, product walkthrough, or proposal without scheduling a live call.
- Video CTA — A video CTA (call-to-action) is an interactive element placed during or after a sales video that directs the viewer to take a specific next step — booking a meeting, visiting a page, or replying.
- Video email — Video email is a sales or marketing email that embeds an animated video thumbnail linking to a hosted video, rather than relying on text alone.
- Video prospecting — Video prospecting is the practice of using short, personalized videos instead of plain text in cold outreach to start sales conversations.
- Voice cloning — Voice cloning in sales video is the use of AI to synthesize a speaker's voice from a short recorded sample, then generate new speech that sounds like that person saying any script.
- Watch-through rate — Watch-through rate is the percentage of a video that the average viewer watches before leaving, expressed as a fraction of total video length.