Sales & Video Glossary

Plain-English definitions of the sales and video terms B2B sales teams use — each with how it works, why it matters, and the questions buyers ask.

A

AI avatarAn AI avatar in sales video is a photorealistic digital representation of a person — typically a sales rep or executive — generated by AI from a short record...Read more → Async videoAsync video (asynchronous video) in sales is any video message recorded and sent for the recipient to watch on their own time, without both parties needing t...Read more →

D

Digital sales roomA digital sales room (DSR) is a secure, shared online space where a seller and buying committee can access all deal content — videos, proposals, case studies...Read more →

F

Face swapping vs voice cloningFace swapping replaces a person's face in a video with another face using AI — creating what is commonly called a deepfake.Read more →

I

Inbound salesInbound sales is a sales methodology that focuses on identifying, connecting with, and advising leads who have already shown interest in a company — by downl...Read more →

P

Personalized videoPersonalized video is a video in which on-screen elements — the recipient's name, company, website, or relevant data — are dynamically inserted so each viewe...Read more →

S

Screen recording for salesScreen recording for sales is the practice of capturing your screen — often with a face-cam overlay — to walk a prospect through a demo, product walkthrough,...Read more →

V

Video CTAA video CTA (call-to-action) is an interactive element placed during or after a sales video that directs the viewer to take a specific next step — booking a ...Read more → Video emailVideo email is a sales or marketing email that embeds an animated video thumbnail linking to a hosted video, rather than relying on text alone.Read more → Video prospectingVideo prospecting is the practice of using short, personalized videos instead of plain text in cold outreach to start sales conversations.Read more → Voice cloningVoice cloning in sales video is the use of AI to synthesize a speaker's voice from a short recorded sample, then generate new speech that sounds like that pe...Read more →

W

Watch-through rateWatch-through rate is the percentage of a video that the average viewer watches before leaving, expressed as a fraction of total video length.Read more →

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