Sales & Video Glossary

Plain-English definitions of the sales and video terms B2B sales teams use — each with how it works, why it matters, and the questions buyers ask.

A

AI avatarAn AI avatar in sales video is a photorealistic digital representation of a person — typically a sales rep or executive — generated by AI from a short recorded sample.Read more →Async videoAsync video (asynchronous video) in sales is any video message recorded and sent for the recipient to watch on their own time, without both parties needing to be online together.Read more →

D

Digital sales roomA digital sales room (DSR) is a secure, shared online space where a seller and buying committee can access all deal content — videos, proposals, case studies, pricing — from a single link.Read more →

P

Personalized videoPersonalized video is a video in which on-screen elements — the recipient's name, company, website, or relevant data — are dynamically inserted so each viewer receives a version tailored to them.Read more →

S

Screen recording for salesScreen recording for sales is the practice of capturing your screen — often with a face-cam overlay — to walk a prospect through a demo, product walkthrough, or proposal without scheduling a live call.Read more →

V

Video CTAA video CTA (call-to-action) is an interactive element placed during or after a sales video that directs the viewer to take a specific next step — booking a meeting, visiting a page, or replying.Read more →Video emailVideo email is a sales or marketing email that embeds an animated video thumbnail linking to a hosted video, rather than relying on text alone.Read more →Video prospectingVideo prospecting is the practice of using short, personalized videos instead of plain text in cold outreach to start sales conversations.Read more →Voice cloningVoice cloning in sales video is the use of AI to synthesize a speaker's voice from a short recorded sample, then generate new speech that sounds like that person saying any script.Read more →

W

Watch-through rateWatch-through rate is the percentage of a video that the average viewer watches before leaving, expressed as a fraction of total video length.Read more →

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