For sales teams

Personalized video for sales teams

Sendspark is an AI personalized video platform for B2B sales teams. Sales leaders use it to give every rep one way to use video across the cycle, from the first touch to the proposal, with a shared library, workspace templates and Team Insights, the team dashboard that shows who's sending and whose videos get watched.

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Team library with Prospecting, Recaps, Proposals and Handoffs folders and videos owned by different reps

Trusted by sales and marketing teams at

  • HubSpot logo
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  • MongoDB logo
  • Outreach logo
  • Salesforce logo
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The problem today

Every rep does video differently, or not at all

One rep records a video for every prospect, another sends none, and nobody can say which messages get watched. Without a shared way of working, video stays a personal habit instead of part of the sales process.

The sales cycle

Where video fits from first touch to closed deal

  1. 1

    First touch

    A personalized video in the first email or LinkedIn message, with the prospect's name in the rep's voice.

    See Sales Prospecting
  2. 2

    After the first meeting

    A recap with the next steps and a calendar button for the follow-up.

    See Deal Progression
  3. 3

    The proposal

    A screen walkthrough of the proposal, with a file download button on the landing page.

    Landing Pages
  4. 4

    Stalled deals

    View notifications show who watched, so reps call the people who are paying attention.

    Video Analytics
  5. 5

    Handoff to customer success

    An intro video from the account manager, so the customer meets the next person before the kickoff.

    See Customer Success

Every rep starts from the same playbook

Save headers, messages and CTAs as templates shared across the workspace, and keep approved videos in the team library with folders, so new reps send what already works.

Explore Video Library
Workspace templates for headers, messages and CTAs shared across the team, with a Recap header template open

Leaders see what the whole team sends

Team Insights shows top performers, the member leaderboard, top videos and activity over time, and per-video analytics show who viewed, how much they watched and who clicked. Team Insights is on every plan, with every widget on Growth and above.

Explore Video Analytics
Team Insights with top videos, videos created per rep this month and recent team activity

Video runs inside the tools reps already use

Insert videos from Gmail with the Chrome extension, paste them into Outreach, Salesloft, Apollo and 70+ other tools, and import prospects from HubSpot or Salesforce. The advanced Salesforce integration is on Growth and above.

Explore Video Emails
Gmail compose with an inserted Sendspark video: animated GIF thumbnail greeting Dana Brooks by name, Insert Video button

Personal videos go out without new recordings

Automated Workflows create and send a personalized video when a trigger fires, such as a contact added in your CRM or a step in a sequence. Growth and above.

Explore Automated Workflows
Agentic workflow from a HubSpot contact to a personalized video to a send step in Outreach, with recent runs
Closing the gap

Teams that closed the gap

Video works well in our industry because it shows that we've put in the time and effort. It's different from the typical cold call or email and helps to convey our message more effectively.

We saw this as an opportunity to bring the 'aha moment' of our product … forward in the sales process.

Frequently asked questions

How do sales teams use personalized video?

Reps send a personalized video in the first touch, a recap after meetings, a walkthrough of the proposal and an intro at handoff. Sendspark records once and personalizes each video with the prospect's name in the rep's voice.

Can managers see how the team's videos perform?

Yes. Team Insights shows top performers, the member leaderboard, top videos and activity over time. It's on every plan, with every widget on Growth and above, and every video has analytics for views, watch time, CTA clicks and likes.

Can the whole team use the same templates and videos?

Yes. Templates for headers, messages and CTAs are shared across the workspace, and the team library holds videos everyone can use.

Does it work with our CRM and sales engagement platform?

Yes. HubSpot works on every plan, the advanced Salesforce integration is on Growth and above, and you can paste videos into Outreach, Salesloft, Apollo and 70+ other tools.

Can we roll it out with SSO?

Enterprise workspaces include SSO/SAML, SCIM provisioning and audit logs, set up by the Sendspark team. See Enterprise Security.

Updated

Make your next outreach personal.

Record one video and let Sendspark do the rest.