Async video (asynchronous video) in sales is any video message recorded and sent for the recipient to watch on their own time, without both parties needing to be online together. It replaces live calls or wall-of-text emails with a human, face-to-camera message that prospects can view, replay, and share when convenient.
What is async video in sales?
Async video is a core concept in modern B2B sales. Below: how it works, why it matters, and the questions buyers ask.
Why it matters for sales
According to Harvard Business Review — Remote Work Should Be (Mostly) Asynchronous, HBR argues that asynchronous-first communication removes scheduling friction and enables deeper work, directly supporting the case for async video messages over live calls in sales..
Related terms
video prospecting · video email · digital sales room · personalized video
Frequently asked questions
How does async video differ from a live video call?
A live video call requires both parties to be available at the same time. An async video is recorded once and delivered like an email — the prospect watches it whenever they choose, removing scheduling friction entirely.
What types of sales messages work well as async video?
Prospecting intros, follow-ups after demos, deal-recap summaries, and champion-enablement videos (which help your buyer sell internally) all perform well as async video because they carry context that plain text loses.
Can async video be personalized at scale?
Yes. An AI video personalization platform lets a rep record one base message and automatically personalize it with the prospect's name, company, or website in the background — delivering a bespoke feel without recording each video individually.
How do I know if my async video was watched?
Platforms like Sendspark provide viewer analytics including watch-through rate, view timestamp, and replay count, so reps know exactly who engaged and when to follow up.
Published June 2026