Industry

Personalized video for nonprofits

Sendspark is an AI personalized video platform that development and communications teams use to thank donors by name, make campaign asks with a Donate button, share impact updates and collect volunteer stories. Record one video, and every supporter gets a version that says their name in your voice.

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Northwind Mentors video page thanking Maya by name with Donate again and See your impact buttons

Trusted by sales and marketing teams at

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The problem today

Donors who only hear from you when you ask

The thank-you is a form letter, the appeal is a mass email and the impact report is a PDF nobody opens. Supporters give once and drift, because nothing in between felt personal.

The donor cycle

Where a video changes how a donor hears from you

  1. 1

    The thank-you

    Record one thank-you after the campaign. Each donor hears their own name, and the GIF thumbnail greets them in the inbox.

    AI Personalized Video
  2. 2

    The campaign ask

    Send the appeal as a video with a Donate CTA that opens your giving page, and a countdown for the matching deadline.

    Landing Pages
  3. 3

    The impact update

    Put the email embed snippet in your Mailchimp or Constant Contact newsletter. Supporters see the video play where the inbox allows it, and a GIF that links to it everywhere else.

    Video Emails
  4. 4

    Volunteer and beneficiary stories

    Send a request link; volunteers record or upload their story. Host the videos in your library and embed them on your site.

    Request Videos
What you can do

Personal thanks at the scale of your donor list

Every donor hears their name in your voice

Import donors by CSV with column mapping or from HubSpot or Salesforce. Voice cloning says each name and personalized thumbnails show it, all on the Solo plan.

Explore AI Personalized Video
Donor list where each GIF thumbnail reads Thank you with the donor's name, plus gift type and watch percentage

Every video ends with a way to give

Landing pages take several CTA buttons that open a URL, so Donate, Volunteer and Share can sit under the same video. Custom logo and domain are on Growth and above.

Explore Landing Pages
CTA button editor with Donate, Volunteer and Share the campaign buttons

You know which supporters watched and clicked Donate

Per-video analytics show who viewed, how much and who clicked Donate. Export to CSV for your donor database.

Explore Video Analytics
Analytics for a thank-you video: donors, gift type, watch percentage and Donate clicks
Objections we hear

What development directors ask first

Plain answers, from what the product does today.

"We don't have a video team."

You record from a browser extension or the desktop app, and Sendspark does the personalizing. Captions are automatic.

"Will a cloned voice feel impersonal to donors?"

The recording is yours. Only the donor's name is generated, and lip sync matches your mouth to it.

"What does it cost a small shop?"

Solo at $49 per month is the entry paid plan and includes voice cloning, name personalization and personalized thumbnails.

Closing the gap

Teams that closed the gap

Asking people for money is very personal….As a nonprofit without the bandwidth to meet every donor in person, Sendspark provides a great way to reach donors and maintain a personal connection.

Frequently asked questions

What is personalized video for nonprofits?

It's one thank-you, appeal or impact update that Sendspark turns into a video for every supporter, with their name in your voice. Development and communications teams use it across the donor cycle.

Does Sendspark work with our donor CRM?

Import contacts from HubSpot or Salesforce. Paste the video snippet into GivEffect, Keap, Mailchimp or Constant Contact.

Can volunteers record videos for us?

Yes. Send volunteers your request link. They record from camera or screen or upload a file, with no Sendspark account, and the video lands in your library.

Can donors give straight from the video?

Yes. Add a Donate button that opens your giving page, alongside buttons such as Volunteer and Share.

Will the video play in our donors' email?

Most inboxes don't play video, so Sendspark adds an animated GIF thumbnail with a play button that opens the video's page. It works in Gmail, Outlook and email tools such as Mailchimp and Constant Contact.

Updated

Make your next outreach personal.

Record one video and let Sendspark do the rest.